At Duke Street Motors, we respect your privacy and are committed to looking after your personal information properly.
This privacy policy explains what information we collect, how we use it, who we may share it with, and the rights you have under UK data protection law.
Duke Street Motors is based in Leicester and provides garage services, vehicle repairs, servicing, MOT-related work, diagnostics and other automotive services.
Who we are
Duke Street Motors Leicester, United Kingdom
Website: https://dukestreetmotors.co.uk/
Email: themotorcompany@yahoo.co.uk
Phone: 0150 921 4295
For the purpose of UK data protection law, Duke Street Motors is the “data controller” for the personal information we collect and use.
What personal information we collect
We may collect and use the following types of personal information:
- Your name
- Phone number
- Email address
- Postal address, if needed for invoices, records or communication
- Vehicle details, such as registration number, make, model, mileage and service history
- Details about the work carried out on your vehicle
- Booking and enquiry information
- Payment and invoice details
- Messages you send to us through our website, email, phone, WhatsApp, social media or other contact methods
- Reviews or feedback you leave about our business
- Website usage information, such as pages visited, device type, browser type and referral source
We do not usually collect sensitive personal information. If you choose to provide extra information in a message to us, we will only use it to respond to your enquiry or manage the service you have requested.
How we collect your information
We may collect your personal information when you:
- Contact us through our website
- Call, email or message us
- Book a vehicle service, repair, diagnostic check or other garage service
- Visit our premises
- Ask for a quote
- Pay for work carried out
- Leave a review or send feedback
- Use our website
- Interact with our Google Business Profile or social media pages
How we use your personal information
We use your information to:
- Respond to your enquiry
- Book your vehicle in for work
- Provide quotes and service information
- Carry out vehicle servicing, repairs, diagnostics or related work
- Contact you about your booking or vehicle
- Prepare invoices and payment records
- Keep service and repair records
- Manage customer service and complaints
- Improve our website and services
- Reply to reviews or feedback
- Meet legal, tax, accounting and business record requirements
- Protect our business from fraud or misuse
We only use your personal information when we have a lawful reason to do so.
Our lawful basis for using your information
Under UK data protection law, we need a lawful basis for using your personal information. The main lawful bases we rely on are:
Contract
We use your information to provide the services you request from us. For example, if you book a car service or repair, we need your contact details and vehicle information to complete the work and contact you about it.
Legitimate interests
We may use your information for normal business purposes, such as replying to enquiries, keeping customer records, improving our services, managing reviews and protecting our business.
Legal obligation
We may need to keep certain records for tax, accounting, legal or regulatory reasons.
Consent
In some cases, we may ask for your consent, such as for certain types of marketing or non-necessary website cookies. You can withdraw your consent at any time.
Vehicle information
As a garage business, we may collect and store vehicle-related information, including:
- Vehicle registration number
- Make and model
- Mileage
- Service or repair history with us
- Diagnostic information
- Parts fitted
- Work recommended or completed
- MOT-related notes, where relevant
We use this information to manage your booking, complete the work requested, keep accurate records and provide better support if you return to us in the future.
Payments and invoices
We may collect payment-related information when you pay for our services. We do not store full card details on our website.
Payment records and invoices may be kept for accounting and tax purposes.
Marketing
We may contact you about our services, offers or updates if you have agreed to receive this type of communication, or where we have a lawful basis to do so.
You can ask us to stop sending marketing messages at any time by contacting us using the details on this page.
We will not sell your personal information to third parties.
Cookies and website analytics
Our website may use cookies and similar technologies to help it work properly, improve performance and understand how visitors use the site.
Cookies may be used for:
- Website functionality
- Security
- Analytics
- Measuring website performance
- Improving user experience
- Marketing or advertising, if enabled
Some cookies are needed for the website to work. Others, such as analytics or marketing cookies, should only be used with your consent where required by law. You can control cookies through your browser settings.
Who we share your information with
We may share your personal information with trusted third parties where needed to run our business or provide our services. This may include:
- Payment processors
- Accountants or bookkeeping providers
- Website hosting and IT providers
- Email or communication providers
- Vehicle parts suppliers, where vehicle details are needed to identify the correct part
- Booking or customer management systems
- Review platforms, if you leave a public review
- Legal, tax or regulatory authorities, if required by law
We only share the information needed for the relevant purpose.
How long we keep your information
We keep personal information only for as long as needed.
Typical retention periods may include:
- Enquiry details: up to 12 months after the last contact, unless the enquiry becomes a booking or customer record
- Customer and vehicle service records: up to 6 years for business, accounting and customer service purposes
- Invoice and payment records: usually 6 years for tax and accounting reasons
- Website analytics data: according to the settings of the analytics platform used
- Marketing consent records: for as long as you remain subscribed, plus a reasonable period afterwards to keep a record of your request
We may keep some information for longer if required by law or needed to manage a dispute.
How we protect your information
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access or disclosure.
This may include password protection, restricted access, secure systems, staff awareness and using trusted service providers.
No website or digital system can be guaranteed to be completely secure, but we take data protection seriously and review our practices when needed.
Your rights
Under UK data protection law, you have rights over your personal information. These may include the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct information that is wrong or incomplete
- Ask us to delete your information in certain situations
- Ask us to restrict how we use your information
- Object to certain uses of your information
- Ask us to transfer your information to another organisation in certain situations
- Withdraw consent where we rely on consent
To make a request, please contact us using the details below. We may need to confirm your identity before dealing with your request.
How to contact us
If you have any questions about this privacy policy or how we use your personal information, please contact:
Duke Street Motors
Email: themotorcompany@yahoo.co.uk
Phone: 0150 921 4295
Address:6 King Edward Rd, Loughborough LE11 1RZ
Complaints
If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Website: https://ico.org.uk/
Phone: 0303 123 1113
Updates to this privacy policy
We may update this privacy policy from time to time to reflect changes in our business, website, services or legal requirements.
Last updated: 5/7/2026